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Board of Directors

The Prescott Farmers Market is operated by a volunteer Board of Directors. Board directors are elected to represent the membership of the Prescott Farmers Market. The Board of Directors is responsible for fulfilling the organization’s mission, and is legally accountable for its operations. The Board functions through regular meetings, committees, and its annual board retreat.

Member Requirements

Board Directors are elected by Members of the Market.

Members are informed of their membership status in writing before the close of the market each season.  Members may nominate any individual to serve on the board.  Members may vote for new Directors of the Board at the annual meeting.

Annual meetings of the members are held within 30 days of the last Prescott Farmers Market of the summer season.  At the annual meeting, members shall elect a Board of Directors and transact any other business, which is properly brought before the meeting.

A member in good standing shall meet the following requirements:

The individual or representative of a participating entity must be a resident of Yavapai County;

Who has paid annual membership dues (market fees) and fees to the corporation by September 1 of each year;

And whose main product(s) must be/contain an agricultural product grown/harvested in Yavapai County.

President

Aimee Novak

Aimee moved to Prescott in 1994. Many people know her as the owner and chef of the now-closed restaurant Soldi. After closing her restaurant in 2016, Aimee began working for the University of Arizona Cooperative Extension as the Program Coordinator for Food Safety & Health Education. Her passions for food safety, cooking and connecting people to fresh vegetables complement PFM’s mission. Aimee has been shopping at the market since its early days on Cortez Street downtown. She doesn’t have a favorite item at the market–it changes with the season–but she generally buys whatever Cory from Whipstone Farm tells her to.

Vice President

Debra Favour

Debra has lived in Prescott for 45 years and has been a dedicated customer of the market since it began. Through her travels for work she has has observed that farmers markets are the heart of communities around the world. She is honored to serve on our board of directors to help the market continue to grow with the community. Debra joined the board in 2017 and has helped with so many projects, from soliciting raffle donations for the Farm to Table Dinner to hand-addressing hundreds of envelopes with her beautiful script. Debra’s shopping list each Saturday includes greens to last through the week, eggs and carnitas street tacos from La Piña Sabrosa for breakfast.

Secretary

Juan Aguiar Bravo

Blooming Reed Farm, Paulden | As a teenager, Juan helped his father, Fernando, start Aguiar Farms before deciding that the farming life wasn’t for him. He moved to Oregon, met his wife, Keeton, and together they became fond of flowers and gardening. They came home to visit his family in Paulden a few times before realizing that the farm life was what they were missing. They moved back 2 years ago and began helping Fernando and Margarita again. This past fall they decided to start a farm of their own and now sell at PFM as Blooming Reed Farm. Juan was elected to the PFM Board in 2019. He brings a unique perspective to the Board–as both a second generation farmer and a young farmer. When he’s at the market, he always has to get blueberry rose or elderberry kombucha from Edible Earth Kombucha. He also loves the jalapeño cheddar bread from Bread Friend.

Treasurer

Steve Walker

Steve has lived in Prescott on and off since 1972. Steve’s background is in natural resource conservation, nonprofit management and horticulture. He began shopping at the market when it opened in 1997. His favorite item at the market is okra and when it’s in season he buys and eats three pounds a week!

Tony Burris

Tony moved to Prescott in 2000 to attend Prescott College. In 2007 he attended culinary school and food became one of his life’s passions. Tony has been a customer at the market since he moved here and volunteered as a guest chef throughout the years. He’s also supported PFM’s Farm to Table Dinner by donating special dinners as auction items the first two years before participating as a chef at both the in-person event in 2019 and the take home dinner in 2020. Tony joined the PFM board in 2018.

David Hernandez

David was born in Prescott, moved away and has currently lived here for the past 22 years. He and his wife, Lorri, have been attending the market as customers for as long as they can remember. He began serving on the PFM Board in 2017 and has helped the organization make new connections and build relationships. David’s favorite things to get at the market are samosas, carrots and a cinnamon roll from two bites bakery. (Allee dubbed her cinnamon roll enthusiasts “C-rollers” and David is definitely one of them!) In the winter, David gets to the market early before Whipstone Farm runs out of mache–his favorite winter green.

Joel Hiller

Joel has lived in Prescott for 41+ years and has been shopping at the market as long as he can remember. Joel can’t pick just one favorite item at the market–his list is long: Fresh salad ingredients from Whipstone Farm & Aguiar Farm; breakfast burrito from La Pina Sabrosa or a Broken Horn D Ranch breakfast sandwich; Green Blast from Lupe’s Tamales, kombucha from Edible Earth, fresh flowers from Whipstone; roasted peppers, sourdough bread from Bread Friend and quiche from Nouveau Quiche and the list goes on!

Melissa Monahan

SuperNatural Sprouts, Prescott | Melissa Monahan began growing microgreens in her home during the pandemic and continues to build a successful business and loyal customers.  She has lived in Prescott for 21 years and is very proud to grow for the community.

Joseph Schaffer

Schaffer Farms, Paulden | Joseph grew up in the Prescott Area. He and his wife, Shaunté operate Schaffer Farms in Paulden and began selling their vegetables at the market in 2017. In 2020 Schaffer Farms became a Certified Natural Grower. When Joseph is at the market he says buying a loaf of Wingfield’s bread is a must.

Kat Van Demark

Theodore’s Fine Foods, Prescott | Kat Van Demark is the partner to Max Pelham of Theodore’s Fine Foods, PFM’s bagel vendor. She grew up in Prescott and is currently a full time teacher at Prescott Mile High Middle School teaching 8th grade Life Skills.